The most influential talk I have heard this year is Barry Schwartz on the paradox of choice. I cannot recommend this talk enough, so I was thrilled to see that Barry did a similar talk that’s available on Google Video.
Google TechTalks April 27, 2006 Barry Schwartz Paradox of Choice (one hour video). If you’re in [...]
UI11 is over and I headed back to Denmark to digest the insightful presentations. The conference had many highlights and it was truly inspirational to meet so many bright people.Some highlights are worth mentioning.
Fantastic speakers
Meeting Luke Wroblewski made me realize there is much to being a successful designer than just graphical design. Most of his [...]
[Jesper's note: It will be interesting to see how this maps to Jakob Nielsen's old ideas about reputation managers.]
Netflix example:
Wall-Mart went head to head with Netflix and lost. They are now linking to Netflix
* 4 million subscribers 10 months ago
* 60,000 titles, 40,000 of which are rented every day
* 2/3 of movies rented come from [...]
Scent of information. Like predator hunting, people hunt for information. The “scent” users pick up is actually trigger words.
Jesper’s live notes from UI Conf. Barry Schwartz really has some deep insightful psychological points, that we can actually use in our daily work as usability professionals.
His main point is that more choices actually makes choosing harder and sometimes can paralyze people. In contradiction to traditional research, he argues that, the more choices you present people to, the less satisified people will eventually be.
[Live notes from UI Conf]
Luke Wroblewski
Management “i hate purple” – the visceral side with immediate reaction. look-and-feel level.
But there is a deeper Structural, visual side. Structure underlining level.
Example: airport map. This example i use over and over again.
* no airplanes
* every single color is as saturated as can be
* small toggle arrows hide important symbol [...]
[Live notes from UI Conf]
My final thoughts: This is a power talk, and the full day tomorrow probably covers it better.
Why agile development continues to grow in popularity
Rare combination: Companies that are strong both on agile development and user experience.
Wrong assumption. Agile is just about finishing something faster
It isn’t just about finishing faster. It’s [...]
AOL clicks related to search result position.
Important lesson: If you’re not in the first ten results you don’t exist
1st on list: 42%
2nd 12%
3rd 8%
They prefer to get the wrong results quickly rather than to waste time finding the right result.
North pole:
More people have been to the North Pole than there have been at search [...]
From UI 11 Conference, Cambridge, Boston October 10, 2006.
I’m sitting in on Jeffrey Eisenbergs sample presentation, which is a compressed version of yesterdays all-day talk. He started off with an example from godaddy.com
Godaddy spent 5 million this year buying airtime for a superbowl commercial.
TV commercial: hopefully this direct link works. (Otherwise choose “superbowl 2006″ and [...]
David Malouf and Bill Scott: Designing Powerful Web Apps with Ajax
From UI 11 Conference, Cambridge, Boston October 9, 2006. David’s and Bills presentation notes available.
Macromedia coined the term “Rich Internet Application” originally because they wanted to create buzz around Macromedia Flash MX.
Usability tests often raise the Q: “Why doesn’t this work like my windows desktop”. [...]
Update: All notes collected in the category “UI11“.
Next week I will be in Cambridge, Massachussets attending User Interface 11 Conference.
I plan to post my notes here on the blog, but don’t expect them to be as extensive as the ones I posted from RailsConf. Maybe more like my notes from Jesse James Garret’s workshop [...]
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