Today, a completely redesigned version of Google Analytics is launching, bringing a lot of the simplicity and data visualization techniques we learned building Measure Map to a whole new scale. This was some of the toughest design work I’ve ever tackled, and I’m immensely impressed with well our team worked together, especially Greg Veen, Ryan Carver, and Douglas Vander Molen.
On a personal note, I’ve got a much different job now that the design work on Analytics has wrapped up. I now lead a team of over 30 designers and researchers responsible for the user experience of Google’s web applications.
Unfortunately, it seems that we will have to wait a bit more before we can use the new interface for Justaddwater.dk. My google analytics front screen has this note:
We’re excited to announce the newly redesigned Google Analytics.
Over the next several weeks, we will be migrating all existing Analytics accounts to the new Google Analytics interface.
I have borrowed these screenshots from Avinash Kaushik’s blog post.
You can drag and drop sort the boxes on the dashboard, personalize the content. I really love the use of the tiny sparklines next to each number.
Compare this to the old dashboard (screenshot from our Justaddwater.dk blog):
Referring URLs Flaw?
Over a year ago I wrote about the tedious process to view referring URLs in Google Analytics. Now, from Avinash’s screenshot, it looks like this:
In the list in the bottom, it looks very similar to the old version, and I cannot see the unique URL (unless the screenshot above gets unique links from the frontpages of stumbleupon.com, google.com, and fredcavazza.net?).
Unfortunately, it seems like it’s still necessary to dig after the information regarding the unique URLs.
Compare to how it is now:
I really hope this get’s easier and that I can see all the unique URLs from a site directly.
This may be a misinterpretation by me, and may be possible with the new design. I’m a bit on second hand here because I cannot try it out myself. Maybe the team at Google Analytic’s have any thoughts on this?