Scrolling vs. E-mails

Newspaper photoEver heard the term “Below the fold”? This refers to the time before online, before internet – in the days when newspapers ruled the world. When folding a newspaper in half you only see the top part, and the adverts and headlines in the bottom part of the front-page don’t get get that much attention.

This term has been used widely on the World Wide Web when discussing usability issues related to long webpages. Now Jason at Signal vs. Noise have brought up the subject when talking about e-mails:

But there’s another scrolling issue worth thinking about: Email scrolling. Standardized emails are too long. These usually take the form of “Welcome to our product” emails or verbose auto-responders that have one line of steak and 150 lines of sizzle.

Read the whole post on SvN…

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