Scott Berkun brilliantly notes that the word “innovation” has lost it’s meaning. Stop saying innovation – here’s why
Use better words instead. Often people mean one of 1) we want new ideas 2) we want better ideas, 3) we want big changes 4) we need to place big bets on new ideas. Great. Any of those short phrases are more powerful and specific than the i-word. Use them instead.
I guess this is a challenge in most software consultancies like Capgemini, which I work for. It’s a battlefield where reality and psychology meets the marketing department.
PS. While you are at ScottBerkun’s site, check out Asshole Driven Development (ADD) where he defines a lot of great acronyms including Cover Your Ass Engineering (CYAE), Development By Denial (DBD) and the title acronym.