Flickr Flunks The Mom Test

Here is a good writeup from New York Times on why Flickr fails “The Mom Test”:

Flickr was the wrong tool for that job. The terminology is confusing — quick, what’s the difference between a Photo Group, a Photo Set and a Photo Stream? Worse, it takes seven mouse clicks, two pop-up menus and two dialog boxes to order one print of one photo. My mom wound up spending hours on what should have been a 10-minute job.

If you’re not familiar with The Mom Test, it’s basically a quick way to see if your site is so simple your mom can use it. A variant that can also reveal results fast for you is the “Five second usability test”, which is kind of similar, but gives you other results.

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