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Blogging big frontpage news at IBM

Via Keith Instone I learned that IBM’s US frontpage story today is about blogs.

IBM frontpage large size screenshot

There are several points here worth noting:

  • Blogs are an important factor of IBM’s public face.
  • Blogs give a human face to the big company
  • Focus on participating and sharing insight with clients

Screenshot of the landing page:
Screenshot of blogpage

Also worth mentioning is the blogging policy and guidelines, which I’ll get back to in the next post called “Blogging policy and guidelines”.

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This entry was posted by Jesper Rønn-Jensen on Thursday, October 19th, 2006 at 22:27 (GMT-1) and is filed under Blogging, justaddwater.dk. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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