Comments on: Blogging Policy and Guidelines http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/ Instant Usability & Web Standards Sat, 28 Jan 2012 13:44:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andre’s Blog » Blog Archive » links for 2006-10-23 http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/comment-page-1/#comment-20116 Andre’s Blog » Blog Archive » links for 2006-10-23 Mon, 23 Oct 2006 02:19:36 +0000 http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/#comment-20116 [...] IBM Blogging Policy and Guidelines IBM’s blogging policy. I’ll use this in my blogging for business talk at massive. (tags: blog blogging marketing communication personal ibm corporate massive) [...] [...] IBM Blogging Policy and Guidelines IBM’s blogging policy. I’ll use this in my blogging for business talk at massive. (tags: blog blogging marketing communication personal ibm corporate massive) [...]

]]> By: Andre Charland http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/comment-page-1/#comment-20106 Andre Charland Mon, 23 Oct 2006 01:21:54 +0000 http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/#comment-20106 Thanks for posting this. Quite helpful:) Thanks for posting this. Quite helpful:)

]]> By: Keith Instone http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/comment-page-1/#comment-19688 Keith Instone Fri, 20 Oct 2006 20:53:43 +0000 http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/#comment-19688 The IBM blogging guidelines were announced in May of last year. Here are some links (by IBMers and others) from that period. http://www.edbrill.com/ebrill/edbrill.nsf/dx/IBMbloggingefforts http://vowe.net/archives/005881.html http://news.com.com/2061-10809_3-5708645.html?part=rss&tag=5708645&subj=news http://www-03.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm http://koranteng.blogspot.com/2005/05/on-blogging-at-ibm.html http://www.intertwingly.net/blog/2005/05/16/Disclaim-This I am sure you could find more mentions of this on your own, but this is a start. The IBM blogging guidelines were announced in May of last year. Here are some links (by IBMers and others) from that period.

http://www.edbrill.com/ebrill/edbrill.nsf/dx/IBMbloggingefforts

http://vowe.net/archives/005881.html

http://news.com.com/2061-10809_3-5708645.html?part=rss&tag=5708645&subj=news

http://www-03.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm

http://koranteng.blogspot.com/2005/05/on-blogging-at-ibm.html

http://www.intertwingly.net/blog/2005/05/16/Disclaim-This

I am sure you could find more mentions of this on your own, but this is a start.

]]> By: Thomas Baekdal http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/comment-page-1/#comment-19679 Thomas Baekdal Fri, 20 Oct 2006 19:32:16 +0000 http://justaddwater.dk/2006/10/20/blogging-policy-and-guidelines/#comment-19679 As a blog policy I do not think it is that good. Sure, every item makes sense, but it does not encourage great blog post. There are two things wrong with this: 1: IBM tries very hard to stay out of blogging as a company. They encourage blogging, but only as long as people point out that it IBM is not responsible, nor is the sender. This is like saying that we do blogs because that is what everyone is talking about - but IBM hate it because then the top managers lose control over the information. This way the managers can claim information control, because they are the only ones who can really speak on behalf of the company. 2: Asking bloggers not to pick a fight, is very effective way of encouraging mediocrity - and as Kathy Sierra points out, that is not good thing. I would encourage them to trust their employees, and let them speak for the area that they are responsible for. Be loyal to them, and support their views – and they will find that the loyalty is rewarded. Like what I assume CapGemini is doing here. Encourage people to pick fights, and stop the mediocrity thinking. But, pick the right ones. Just look at Apple, they always pick fights – usually against Microsoft, and that often results in something positive. Fight for what is right – and do it with passion. Blogging is one of the most effective branding tools in existence, but you have to stand out to make a difference – and you have to support it, even when things go wrong. I think a blogging policy should contain a set of corporate and ethic values. This way you can protect what is important to you (your values), and fight everything else with passion and devotion. As a blog policy I do not think it is that good. Sure, every item makes sense, but it does not encourage great blog post.

There are two things wrong with this:

1: IBM tries very hard to stay out of blogging as a company. They encourage blogging, but only as long as people point out that it IBM is not responsible, nor is the sender. This is like saying that we do blogs because that is what everyone is talking about – but IBM hate it because then the top managers lose control over the information. This way the managers can claim information control, because they are the only ones who can really speak on behalf of the company.

2: Asking bloggers not to pick a fight, is very effective way of encouraging mediocrity – and as Kathy Sierra points out, that is not good thing.

I would encourage them to trust their employees, and let them speak for the area that they are responsible for. Be loyal to them, and support their views – and they will find that the loyalty is rewarded. Like what I assume CapGemini is doing here.

Encourage people to pick fights, and stop the mediocrity thinking. But, pick the right ones. Just look at Apple, they always pick fights – usually against Microsoft, and that often results in something positive. Fight for what is right – and do it with passion.

Blogging is one of the most effective branding tools in existence, but you have to stand out to make a difference – and you have to support it, even when things go wrong.

I think a blogging policy should contain a set of corporate and ethic values. This way you can protect what is important to you (your values), and fight everything else with passion and devotion.

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