Comments on: Keep it simple: It’s really hard to be easy http://justaddwater.dk/2005/12/05/keep-it-simple-its-really-hard-to-be-easy/ Instant Usability & Web Standards Sat, 28 Jan 2012 13:44:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Bloomfield http://justaddwater.dk/2005/12/05/keep-it-simple-its-really-hard-to-be-easy/comment-page-1/#comment-505429 Mark Bloomfield Wed, 29 Dec 2010 14:08:58 +0000 http://justaddwater.dk/?p=37#comment-505429 We really appriciated your post and would like to re-post it on our blog, www.keepitsimple.com/on-the-web. (<a href="http://www.keepitsimple.com">Keep It Simple "On The Web"</a> ) Please email us at repost@keepitsimple.com if you approve! (We ask that you please approve this comment) We really appriciated your post and would like to re-post it on our blog, www.keepitsimple.com/on-the-web. (Keep It Simple “On The Web” ) Please email us at repost@keepitsimple.com if you approve! (We ask that you please approve this comment)

]]> By: Piotr http://justaddwater.dk/2005/12/05/keep-it-simple-its-really-hard-to-be-easy/comment-page-1/#comment-25 Piotr Mon, 05 Dec 2005 15:07:28 +0000 http://justaddwater.dk/?p=37#comment-25 (...)A Xerox engineer explained at least part of the problem when he said, “It’s really hard to be easy.” (...) That hits the spot dead on. I So much agree with that statement. Im in Deducta APS right now, and it is a very Web-statistics heavy function im in. Im certified in Webtrends, which is one of those systems engineers made (i think about 12 ppl in DK are in all) I use Clientstep, Netminers and TNS on a daily basis and know how to use about 12 other systems... And we are not just looking at benchmarking numbers, but actualy use that stuff to figure out how to make websites better.. At man it works... But it also mean that what is common sense and basics to me, and what i dont even think about anymore, is breaking news to other in for example middle and top management. Its cool to have the kind of knowledge, because it enables you to answer whatever question and solve whatever issue they might have, but it also prevents you from beeing able to communicate with them. The words comming out of your mouth are english, but you could just as well be speaking chinise... And these are not stupid people, on the contrary. To overcome this and actualy communicate on the level of other people is one of the biggest challanges im facing.. The good thing is that i know the fact that its a problem, and im trying to read up on buisiness psychology and educative methods in order to find a functioning solution.. But basicaly, it applies to everything. Where i work, we have had project with more or less all the big companies in Denmark. Most of the projects have been optimization cases where the output was well above 40% yeld in what ever Most Wanted Action or Goal the customer wanted. Some as much as 1400%. But when it comes to adressing needs, and not "detaching" potential customers in the begining... man its hard. It frustrating to know that you make a big ROI for them, and improve things radicaly, but not beeing able to communicate it .... People will tend to choose someone elses product, simpely because they understand it better... and that fault lies with you and you alone .. My point is just, i think you need to take the problem to another level, and not say "ha ha, its fun customers are too stupid to use your product"... its you that dosnt communicate good enough.... ..and then you better adress it otherwise you will be out of buisiness. (…)A Xerox engineer explained at least part of the problem when he said, “It’s really hard to be easy.” (…)

That hits the spot dead on. I So much agree with that statement.

Im in Deducta APS right now, and it is a very Web-statistics heavy function im in. Im certified in Webtrends, which is one of those systems engineers made (i think about 12 ppl in DK are in all) I use Clientstep, Netminers and TNS on a daily basis and know how to use about 12 other systems… And we are not just looking at benchmarking numbers, but actualy use that stuff to figure out how to make websites better.. At man it works…

But it also mean that what is common sense and basics to me, and what i dont even think about anymore, is breaking news to other in for example middle and top management.
Its cool to have the kind of knowledge, because it enables you to answer whatever question and solve whatever issue they might have, but it also prevents you from beeing able to communicate with them.

The words comming out of your mouth are english, but you could just as well be speaking chinise… And these are not stupid people, on the contrary.

To overcome this and actualy communicate on the level of other people is one of the biggest challanges im facing.. The good thing is that i know the fact that its a problem, and im trying to read up on buisiness psychology and educative methods in order to find a functioning solution..

But basicaly, it applies to everything. Where i work, we have had project with more or less all the big companies in Denmark. Most of the projects have been optimization cases where the output was well above 40% yeld in what ever Most Wanted Action or Goal the customer wanted. Some as much as 1400%.
But when it comes to adressing needs, and not “detaching” potential customers in the begining… man its hard. It frustrating to know that you make a big ROI for them, and improve things radicaly, but not beeing able to communicate it ….
People will tend to choose someone elses product, simpely because they understand it better… and that fault lies with you and you alone ..

My point is just, i think you need to take the problem to another level, and not say “ha ha, its fun customers are too stupid to use your product”… its you that dosnt communicate good enough….

..and then you better adress it otherwise you will be out of buisiness.

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